In the world of print and design, the word “brochure” can be a vague term. Brochures are mainly used to communicate product or service information, and are commonly used to communicate event details. The purpose of a brochure is typically the same across the board, but the style of the brochure is not.
Before working in the print industry, I took “brochure” to mean an 8.5 x 11 tri-folded sheet. This is not untrue, and this style is probably the most common, but there are many other brochure folding styles that can be used.
The style of your brochure should be based on its content—not what’s commonly used. Some styles may display your copy or photos better than others.
TRI - FOLD
Z - FOLD
BI - FOLD
ROLL FOLD (4 PANEL)
DOUBLE PARALLEL FOLD
DOUBLE OPEN GATE FOLD
This list is by no means all inclusive. There are some crazy brochure folding styles out there that would really wow you. I’m not even sure where one would begin to fold them back together. If you are daring enough to try one of these unique brochure folds out, more power to you. They’ll definitely make a statement!
Give Avalon a call for your next brochure printing project. No matter how small or large, or how many simple or crazy folds you have, we’d love to tackle it with you!
If you liked this blog you might also be interested in reading: Print This: The Brochure Is Still Relevant