In the world of print and design, the word “brochure” can be a vague term. Brochures are mainly used to communicate product or service information and are also commonly used to communicate event details. While the purpose of a brochure is typically the same across the board, the style of the brochure is not.

Most people think of an 8.5” x 11” tri-folded sheet when they hear the word “brochure.” While this style is probably the most common, there are many other brochure folding styles that can be used.

Keep in mind the style of your brochure should be based on the content you want in it, not on what’s commonly used. Some styles may display your content or photos better than others. Use the style and fold that best suits the brochures content.

 TRIFOLD

Z-FOLD

BIFOLD

ROLL FOLD (4 PANEL)

DOUBLE PARALLEL FOLD

DOUBLE OPEN GATE FOLD

ACCORDION FOLD

This list is by no means all inclusive. There are definitely some crazy and complex brochure-folding styles out there!

Give Avalon a call for your next brochure printing project. No matter how small or large, or how many simple or crazy folds you have, we would love to help with your project.